I turn creative testing into predictable growth.
I'm Mahmoud Elmekkawy, known as Mekkawy. I build the creative strategy, run structured testing, and scale what wins — for e-commerce and lead-gen brands across Egypt & KSA. I also teach everything I learn, for free.
Brands I've worked with
What I do
Creative strategy, tested and scaled into revenue.
I build the creative strategy, run structured testing to find what actually converts, and scale the winners — tracking every campaign all the way to orders, leads, and conversations.
Pixel & CAPI
Clean Meta Pixel and Conversions API setups, so the algorithm learns from real data.
01E-commerce
Sales campaigns for fashion, toys and more, measured in orders and ROAS.
02Lead generation
Leads and WhatsApp / Messenger conversations for real estate, education, and consulting brands.
03Egypt & KSA markets
Hands-on experience with buyers, pricing, and creative across both markets.
04Client results
Real accounts. Real numbers. Nothing hidden.
Every result below is a screenshot straight from the ad account or store dashboard. Tap any card to see the full screenshot.
About me
From civil engineer to performance marketer.
I didn't start in marketing. I spent 5 years working as a civil engineer. Then I made a deliberate decision to move into performance marketing and started from zero, the same way I ask everyone in my free courses to start.
Since then I've run paid media for e-commerce and lead-generation brands across Egypt and Saudi Arabia: fashion, toys, education, real estate, consulting, and more. Alongside client work, I run @AI.Mekkawy, which includes a YouTube channel, a free community, and 1:1 consulting for people who want a second set of eyes on their own ad accounts.
- 01
5 years in civil engineering
Where I learned to work with systems, numbers, and deadlines.
- 02
The switch to performance marketing
A deliberate decision, starting from zero and learning by running real campaigns.
- 03
Client work in Egypt & KSA
E-commerce and lead-gen brands in fashion, toys, education, real estate, and consulting.
- 04
Teaching it all for free
YouTube courses, a free community, and 1:1 consultations under @AI.Mekkawy.
Free courses
Learn performance marketing, free.
Real campaigns, real numbers, real mistakes. All free, in Egyptian Arabic.
Free community
Mekkawy Growth Community
A place to ask paid-ads questions and get real answers. It's free to join and 100% focused on paid ads.
- Ask questions about your own campaigns
- Learn alongside other performance marketers and brand owners
- No fluff, no unrelated noise
1:1 consultation
Get a second set of eyes on your ads.
A focused 60-minute session on your brand's ad performance. Choose the option that fits you.
OPTION 1
Standard Consultation
- Full review of your brand's current ad performance
- Analysis of strengths and gaps in your strategy
- A clear, actionable plan for next steps
- Honest answers based on real experience
OPTION 2
Consultation + 30-Day Support
- Everything in the Standard Consultation
- Direct WhatsApp access to me for 30 days after the session
- Text messages and voice notes for quick follow-up questions
- Support as you actually implement the plan
Work with us
Ready to scale your brand?
Tell us about your brand. We review every application and reach out directly to the brands with real potential.
- E-commerce & lead-gen brands
- Egypt & Saudi Arabia
- Takes about 2 minutes
FAQ
Good to know.
Are the courses really free?
Yes. Every course on this page is free on YouTube, in Egyptian Arabic, and built on real campaigns and real numbers.
What happens after I book a consultation?
Pick an option, pay the full amount via InstaPay or Vodafone Cash, upload your payment screenshot, and submit. You'll then be sent to WhatsApp to confirm and schedule your 60-minute session.
What's the difference between the two consultation options?
Both include the same 60-minute session. The 2,000 EGP option adds 30 days of direct WhatsApp access after the session (texts and voice notes), so you have support while you implement the plan.
Which brands do you take on as clients?
Mainly e-commerce and lead-generation brands in Egypt and Saudi Arabia that are already generating revenue. Fill in the "Work with us" form and we'll reach out if it's a strong fit.
Can I join the community to find a job?
No. The Mekkawy Growth Community is for people who want to learn and grow in paid ads. It's not a job board.
Let's turn your budget into buyers.
Apply to work together, or book a 1:1 session and leave with a clear plan.